What we collect, and what you can require of us.

Last updated 15 October 2026.

If we have signed an agreement, the agreement takes precedence over the text on this page.

Who is responsible

AlbIT AB, company reg. no. 559593-7607, VAT no. SE559593760701, registered office in Solna, Sweden, is the controller for personal data processed on albit.se. Get in touch at albin@albit.se and we'll answer personally.

What the site collects

If you fill in a form on the site, the details in the form are sent to our inbox through the web3forms service. They can be your name, company, email, phone number, message, preferred time for a call and what you selected in the form, or the address you checked and the score it got. The same details appear as a notification in AlbIT's internal Slack. If you arrive through an ad, the details in the ad link may be included too, such as the campaign name and Google's ID for the click, so we can see which ad works. The details are used to answer you and to follow up on what you asked about.

The chat is AlbIT’s AI assistant, not Albin. Your messages are sent through the site’s server to OpenAI to generate the answer. AlbIT does not save raw conversations or contact details in server logs. OpenAI may retain data for security and abuse monitoring under its data policies. Requests use store: false, which disables storing responses for later retrieval but does not mean that OpenAI has zero retention. Do not write sensitive information in the chat.

A limited conversation is saved in sessionStorage in the same browser tab, with at most twelve messages and 48 KiB. It may contain personal data you type in your messages. History is not reused after 30 minutes of inactivity and is then removed when you use the chat or open a page again. Start a new conversation clears it immediately. The contact form’s name, email address, phone number and preferred time are not saved there or sent to the AI model.

When you submit the contact details yourself, your choice of contact method, email address or phone number, any preferred time, optional name and the visible enquiry are sent to AlbIT through Web3Forms. You review and can edit the enquiry before sending. Only if you actively choose to attach the conversation excerpt are the last six visible messages included, shown to you before sending. Without that choice no conversation excerpt is attached.

The standalone website checker logs the web address and result so we can see that the tool works. A check through the AI assistant logs only technical status and duration, not the web address or conversation. You do not need to provide contact details to use the checker.

The site is hosted by Vercel, which receives the technical details that come with every visit, such as IP address and browser, in order to show the page and protect it from abuse. The visitor statistics and the measurement of loading times also run at Vercel, without cookies. The statistics tell visitors apart with an identifier that is discarded after 24 hours, and we only see summaries and which buttons and forms are used.

The site measures which Google ads lead to people getting in touch. If you say yes, Google cookies are set in your browser, and Google may also use the data to personalize ads. If you say no, Google's tag still loads, but it may not store or read anything in your browser. Google then only receives cookieless signals that a page was viewed and whether a form was sent or the phone number clicked, together with the technical details that come with every request on the internet, such as IP address and browser. Google uses the signals to estimate how many people got in touch after an ad.

If you say yes, a pixel from Meta also loads. Meta is the company behind Facebook and Instagram. It sets a cookie and reports that the page was viewed, so ads on Meta can be measured. It sends nothing about what you type into the forms. Without your consent it does not load at all.

Who receives the data

We do not sell any data. These services receive it so that the site and our answers work, and they process it on our behalf:

• one.com in Denmark, where our email is hosted.
• Vercel in the USA, which runs the site, the visitor statistics and the server behind the chat and the site check.
• web3forms, which receives the forms. The service is run from India and has servers in the USA.
• Slack in the USA, where the notification about a new enquiry appears.
• OpenAI, which generates the AI assistant’s answers.
• 46elks in Sweden, for missed-call replies.

Google in the USA receives data about the visit as described in the paragraph on ad measurement above. If you say yes in the measurement box, Meta in the USA also receives data about the visit. Google and Meta then also use the data for their own purposes under their terms.

When data is transferred to a country outside the EU, this is based on the European Commission's decision on the EU-US Data Privacy Framework for companies that have joined it, and otherwise on the Commission's standard contractual clauses. Ask us if you want to know what applies to a particular service.

Why we are allowed to

Each use has its own legal basis.

• Answering when you get in touch, by form, email, phone or chat: our legitimate interest in being able to answer you.
• Delivering what we have agreed when you or your company is a customer: the agreement. For contact persons at a company, the basis is our legitimate interest in being able to perform the agreement.
• Keeping agreements and invoices: the Swedish Bookkeeping Act.
• Visitor statistics, the site check log and site security: our legitimate interest in running the site.
• Google cookies and the Meta pixel: your consent. You can withdraw it at any time under Your measurement choice at the bottom.
• Emails to companies that have not contacted us: our legitimate interest in reaching companies that could benefit from the services.

How long it is kept

Emails from the forms stay in our inbox for as long as the conversation is live, and after that for as long as accounting rules require. Statistics are kept for whatever period each service applies by default.

Your rights

You have the right to know what data we hold about you and to get a copy, to have errors corrected, to have data erased, to restrict how we use it while something is being looked into, and to receive data you have provided yourself in a format you can take to someone else. You can object to processing based on legitimate interest. If you said yes to measurement, you can withdraw that at any time, without affecting what happened before.

If you do not want emails about our services, just reply "avregistrera" (unsubscribe) or write to us. We will stop straight away and add your address to our suppression list, so that you are not contacted again.

Write to albin@albit.se and we will answer within one month. If you are unhappy with how we handle it, you can contact the Swedish Authority for Privacy Protection, IMY, at imy.se. You choose what to fill in, but without an email address or phone number we cannot answer you. We make no decisions about you based solely on automated processing.

Cookies

Cookies are only set if you say yes in the measurement box. Google and Meta may then set cookies for the ad measurement. Without your yes, the site only stores technical details in your browser that it needs to work, such as your answer in the measurement box and that the intro has already been shown, so that you do not get the same question or the same intro again. They are only read by the site itself. If you change your mind, you can change your choice at the bottom of this page. Cookies that have already been set can be deleted under site data for albit.se in your browser settings.

If you become a customer

Before the work starts you get a written agreement stating price and scope. It is signed digitally with BankID, and you get a signed copy straight away.

Every agreement has 30 days' notice. There is no minimum term, at the start or later. If you want to stop, you give notice and that is that.

If we need to process personal data on your behalf, form submissions or a customer register on your site for instance, we sign a data processing agreement. It is signed the same way.

If you become a customer, we process your name, phone number and email as the contact person, and the details needed for agreements and invoices. The agreement is signed with BankID through Zigned, and your personal identity number is then processed to confirm who is signing. Card payments go through Stripe. Agreements and invoices are kept for seven years after the end of the calendar year in which the financial year ended, as the Swedish Bookkeeping Act requires.

If we build the site as a one-off project, you own everything from the start. The domain, the content, the site and the code behind it are yours, and they come with you if we stop working together.

The ad account, the Google Business Profile and the Facebook page are always registered in your name, whichever route you choose. If you go with the Start package, the terms under the next heading apply to the site itself.

The Start package

1. The Start package is a subscription. AlbIT builds the site, runs it and looks after it for a fixed monthly fee. The subscription starts running when the site goes live. The customer pays nothing before that.
2. The domain is registered in the customer's name from the outset, and the customer pays its fee directly to their domain provider. It stays with the customer regardless of when the agreement ends.
3. The site is part of the subscription until ten monthly fees have been paid. After that the site passes to the customer, covering the text, the images, the design and the source files of the finished site. The customer may freely use templates, components and code libraries that AlbIT uses across several projects as part of the site, but may not sell or sublicense them separately. Fonts, stock images and other material licensed from third parties are not included, and the customer takes over such licences in its own name.
4. If the agreement ends after ten monthly fees have been paid, AlbIT hands the site over as files, which the customer may publish with any provider. If the agreement ends before then, the site stays with AlbIT.
5. When the subscription ends, everything AlbIT runs for the customer stops working: hosting and operation, missed-call replies, the forms on the site, and updates and security. Once the site has passed to the customer, the customer may instead sign up for Ongoing maintenance, currently SEK 1,500 a month excluding VAT, and keep the site running.
6. The Google Business Profile and the Facebook page are registered in the customer's name and are not affected when the subscription ends. The phone number is handled according to the terms under the heading Missed-call replies.

Autumn campaign 2026

1. Start package agreements signed from 7 October 2026 up to and including 30 November 2026 include a free first month, counted from the day the site goes live. The first monthly fee covers the second month.
2. If the customer cancels during the free month, the agreement ends when that month ends, at no cost. The domain, the Google Business Profile and the Facebook page remain the customer's under the terms for the Start package.
3. The free month does not count towards the ten monthly fees required for the site to pass to the customer.
4. For the same agreements, AlbIT publishes three posts a week on the customer's Facebook page and Instagram account for 30 days from when the site goes live, at no cost. The posts are based on the customer's own jobs and photos, earlier references and the content of the site. If the customer has no Instagram account, AlbIT creates one and connects it to the Facebook page.
5. After the 30 days the posts continue only if the customer asks for it, at SEK 1,999 a month excluding VAT with 30 days notice.

Website add-ons

1. The add-ons SEO Foundation, SEO Pro, extra location page and AI assistant require a website that AlbIT has built or is building. They do not replace the website.
2. A published and indexed page means that the page is live on the customer's domain and that Google has included it in its index. Where the page appears in the search results is decided by Google and is not covered by any commitment from AlbIT.
3. In SEO Foundation AlbIT also submits the site through IndexNow and adds the business to Apple Business. In SEO Pro AlbIT also adds the business to Bing Places and corrects its details on Hitta.se and Eniro. The listings are registered in the customer’s name and remain with the customer if the collaboration ends. Verification happens at the pace each service allows, and where the business appears is decided by the service, not by AlbIT. In SEO Pro, indexing is monitored until the published pages are indexed, and after that in the monthly report when the customer has an ongoing service.
4. The Lighthouse 90+ commitment in SEO Pro refers to a measurement on delivery with Google's Lighthouse tool and applies to sites AlbIT has built statically. For sites built by another party or on another platform, a technical review is carried out before any commitment is made.
5. The AI assistant has a monthly fee for running it. It has no lock-in and thirty days' notice. When the fee stops, the assistant is switched off.

Missed-call replies

1. The service means that a telephone number provided by AlbIT passes incoming calls through to the mobile number stated by the customer. If the call is not answered, a text message is sent to the caller from that same number.
2. The service is activated within three working days of AlbIT receiving the customer's mobile number, preferred message wording and opening hours.
3. The subscription includes 100 call minutes and 100 text messages per calendar month. Usage beyond that is billed at cost. AlbIT informs the customer before any such charge is applied.
4. The telephone number is provided through a Swedish telecom operator engaged by AlbIT. The customer holds the number for the duration of the agreement.
5. On termination the number can be transferred to the customer or to an operator named by the customer. An administrative fee of 495 kronor excluding VAT applies to the transfer. The request must be made within thirty days of the final day of the agreement. After that the number may revert to the operator and cannot be recovered.
6. Calls are not recorded. AlbIT processes the time of the call, the telephone number, the length of the call, whether the call was answered and the content of the text messages sent and received.
7. The service depends on third-party mobile networks. AlbIT is not liable for calls or messages that fail to arrive due to operator faults, the recipient's subscription or lack of coverage.

Calls and text messages

For customers using the missed-call reply service we process data about people who call the customer's telephone number. This covers the telephone number, the time of the call, its length, whether it was answered and the content of the text messages sent and received. Calls are not recorded.

The customer is the data controller for this information and AlbIT is the data processor. The processing is governed by the data processing agreement included in the customer agreement. We engage 46elks, a Swedish telecom operator with servers in Sweden, as a sub-processor.

AlbIT stores no call logs or messages in its own systems. The data is stored by 46elks on our behalf and retrieved from there when the customer's monthly report is prepared. How long it is kept is governed by our data processing agreement with 46elks.

If you want your data deleted, contact the company you called and we will help them have the request carried out at 46elks.

If you call the demo number on the missed-calls page, AlbIT is responsible for the data. The same kinds of data as for customers' numbers are then processed, to show how the service works and so that we can get back to you. The data is stored by 46elks, and the call and any replies to the text message come to our mobile.

Your measurement choice

You can change your answer at any time on whether Google and Meta may measure ads with cookies. The choice is stored in your browser. If you withdraw a yes, it takes full effect from the next page you open.

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