The headline in Google Search: your page title
The blue headline in Google's search results comes from one line in your page's code: the title. It is the first thing a customer reads about you, and it decides whether the click goes to you or to a competitor.
How the checker measures it
The title exists and is 10 to 70 characters. It shows in full in the search result.
The title is shorter than 10 or longer than 70 characters. Too short and it cannot say what you do and where. Too long and Google cuts it off mid-sentence.
The page has no title. Google makes up its own, and fewer people click.
This check carries 10 of 100 points.
58 characters albit.se, measured 9 Sep 2026
Why it matters
The title is your ad in the search result, only free. "Carpenter in Gävle, fixed price" says more than "Home" or "Welcome".
Google reads the title to understand what the page is about. With the right words there, the page is more likely to show when someone searches for exactly that. It ties in with how Google indexes your site: the title is one of the first lines Google reads.
If several pages share the same title, Google cannot tell them apart, and neither can the visitor.
How to fix it
Google your company name and read the headline Google shows. Is it the one you want?
Write the title as a sentence about what you do and where: the service first, the town next, the company name last. Which words to choose is covered in my guide on how to get found on Google.
Keep it under 70 characters, preferably shorter, so it shows in full on a phone too.
Give every page its own title. The contact page is not called the same as the home page.
The title is changed in the page settings in most tools. If you cannot find it, ask whoever built the site.
I write the title and description for every page before it goes live. See what it costs.
What it looks like in practice
Search for your own company name and look at the blue line at the top of your result. That line is the title, and it comes from one line in the page's code. A common situation is that it says Home or Start page, sometimes just the company name, because that is what the tool wrote there when the site was built.
The checker counts characters. Between 10 and 70 characters is green. Shorter or longer gives amber, and if the title is missing altogether it turns red. The check carries 10 of 100 points. What the title says is not judged; that reading is yours to do.
The long title is as common as the short one. Someone has put the service, the town, the company name and a slogan on the same line, and Google cuts it off where it stops fitting. The customer sees a sentence ending in the middle.
The other thing that tends to turn up is every subpage sharing its title with the front page. The same line then shows in the search result whichever page is being listed, and neither Google nor the visitor can tell them apart.
Questions and answers
Can I write the same title on every page?
You can, but then every page loses its own way in. Give the contact page, the service pages and the front page a title each that says what that page holds.
Does the company name have to be in the title?
It usually goes last, after what you do and where you are. Someone who already knows you searches for the name and finds you anyway; someone who does not searches for the service.
Google shows a different headline from the one I wrote, why?
Google sometimes rewrites the title when it judges another text to fit the search better, often a heading from the page. What you write is a strong suggestion, not a command.
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I personally look at every site that's submitted. Albin
The other checks
The checker looks at nine things. Each has its own page.