How to get your company found on Google

"Getting found on Google" isn't a button you press. It's four parts pulling in the same direction, and when they do, customers start finding you on their own. I take them in the order I usually build them, because the order decides how quickly it starts to pay.

1. Google Business Profile

Your free listing in search and on the map. Often the first thing a local customer sees, and the route to many direct calls. Fill it in properly, add photos and gather reviews. I've written a separate guide about this: Google Business Profile. That is what I did for Bra Bygg: a new profile and a routine for reviews.

2. Get indexed

A website that Google doesn't have in its index doesn't exist in the search results. You need to be indexed, and ideally have several pages that cover the different ways customers search. More on how that works in Why Google indexing decides whether customers find you. Sun Guarden is the example: robots, sitemap, canonical and registration in Search Console in place from the start.

3. A website built for search

It's not enough just to exist. The site should be built so that both customers and Google understand it:

• The right keywords: the words your customers search for, in the right places.
• Clear headings: a strong H1 and sensible H2s that describe the content.
• Title and description in the search result: the headline Google shows and the line under it decide whether anyone clicks.
• Fast and mobile-friendly: most people search on their phones, and sluggishness is penalized.
• A structure Google understands: clean code, a sitemap and internal linking.

This is the craft in what I do. A site that is beautiful and gets found. For Advokatfirman Lagercrantz the cost questions are answered in plain language: public defender, legal expenses insurance and legal aid.

4. Capture the ones who come

All the traffic in the world is worthless if the visitor leaves without getting in touch. Make it ridiculously easy to make contact (clear buttons, a phone number up top) and consider an AI assistant that answers around the clock and collects leads. On Linda Netsman's site the route to contact runs through the whole page, by phone and email.

What this is worth

It's easy to fixate on the price tag for a website and visibility. But turn it around:

How I work

I set the parts up in the order they stand here, and build them so they hold together instead of living side by side. If you want to know where your company stands, write a few lines about what you do and I will tell you which of the four I would have started with.