Guides on getting found on Google & building digital
Concrete advice on indexing, Google Business Profile, customer reviews and how a great website brings more customers. From AlbIT.
Most people who get in touch have the same question underneath: why isn't the phone ringing more. The answer is almost never one thing. The site has to be findable, it has to answer what the customer came there to find out, and the enquiry has to reach you once someone sends it.
The order below is the one I work in myself. First the things that leak customers today, the form that never arrives and the call nobody picks up. Those are the cheapest to fix and you notice the difference straight away. Then traffic, ads and search, because buying visitors for a site that loses them is money thrown away. After that the things that hold up over time: hosting, maintenance, and the question of when an app is worth paying for.
The basics sit at the bottom. What a website is supposed to do, how Google finds it, and why the business profile is the free sign most people forget. If you don't know where to start, start there.
I write about work I have done for real clients. If you mostly want to know how your own site is doing, run the checker first and read on from what it finds.
From form to inbox: what should happen when someone sends an enquiry
An enquiry from your website is a customer waiting for a reply. The flow that gets you the email at once, answers the customer and lets nothing slip.
Read more → PhoneHow to stop losing customers on the phone
A missed call is usually a lost job. Why voicemail rarely saves it, what a text within a minute does, and how you start measuring the calls you miss.
Read more → AdsSEO, Google Ads and Meta: why the combo beats either-or
Indexed pages (SEO), Google Ads and Facebook/Meta ads are not either-or. How the channels reinforce each other and cover the whole customer funnel.
Read more → WebsiteWhat a great website does for your company
The difference between a website that just exists and one that brings customers. Why customers google you before they call, and what to demand.
Read more → AppsWhen an app is right for your company, and when it isn't
App or website? When an app creates business value, when a good website is enough, and why a well-defined app is cheaper to build than many think.
Read more → MaintenanceWhy your website needs looking after
Website maintenance is not optional. A site ages, slows down and can get hacked. What ongoing upkeep means, and why it is cheaper than the alternative.
Read more → Local SEOWhy Google indexing decides whether customers find you
If your page is not indexed it does not exist to customers. How indexing works, why more pages give broader exposure, and how you get into Google.
Read more → GoogleGoogle Business Profile: your most important free listing
Often the first thing a customer sees about you. How to set up a Google Business Profile, why reviews on the profile win jobs, and common mistakes.
Read more → AIAn AI assistant on your website so you never lose a lead
Visitors who never call still have questions. An AI assistant on your site answers around the clock, hands over when it does not know and captures leads.
Read more → GuideHow to get your company found on Google
How to get your company found on Google. Four parts that decide whether customers find you locally, in the order they pay off, and what to do first.
Read more →