Insights

Guides on getting found on Google & building digital

Concrete advice on indexing, Google Business Profile, customer reviews and how a great website brings more customers. From AlbIT.

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SEO, Google Ads and Meta: why the combo beats either-or

Indexed pages (SEO), Google Ads and Facebook/Meta ads are not either-or. How the channels reinforce each other and cover the whole customer funnel.

What a great website actually does for your company

The difference between a website that just exists and one that brings in customers. Why customers google you before they call, and what to demand from a provider.

When an app is right for your company — and when it isn't

Honest talk about apps: when an app actually creates business value, when a good website is enough, and why apps have become cheaper to build than most think.

Why your website needs operations and maintenance

A website is never "done". It ages, slows down and can get hacked. What ongoing operations actually means, and why it is cheaper than the alternative.

Why Google indexing decides whether customers find you

If your page is not indexed, it does not exist to customers. How indexing works, why more of the right pages means broader exposure, and how to get into Google.

Google Business Profile: your most important free sign

Often the first thing a customer sees about you. How to set up your Google Business Profile, why reviews connected to the profile win jobs, and common mistakes.

An AI assistant on your website so you never lose a lead

Visitors who never call still have questions. An AI assistant answers around the clock and captures leads. See it live in the corner of albit.se.

How to get your company found on Google

The whole picture: Google Business Profile, indexing, a website built with the right keywords and headings. How it fits together, and why it pays off.