An AI assistant on your website so you never lose a lead

Most people who visit your website never call. They read a little, wonder about something and disappear, but many of them would have asked the question if it were easy enough. That is why I have the chat in the corner of my own site, and it answers when I don't.

The problem: lost leads

Think about when your visitors are on the site. Often in the evening or at the weekend, when you're off. They have a quick question: "Do you take jobs in my municipality?", "Roughly what does it cost?", "How long is your waiting time?"

If they get no answer right then, they rarely wait until Monday. They go to the next firm that answers faster. That's a lead you never even knew you had.

What an AI assistant does

An assistant on the site plugs that leak. It:

• Answers common questions instantly, at any time of day.
• Qualifies the customer and understands what they want.
• Collects contact details so you can follow up at your own pace.

So it works like a receptionist who never clocks off. That is how it looks at Advokatfirman Lagercrantz: since August 2026 an assistant has answered questions about practice areas, costs and how to proceed, built on the firm's own published information, and when something is urgent it points to the phone.

My own chat does not save what people write, so I have no statistics to show. It takes questions in Swedish and English, and when the conversation turns towards a quote it passes the enquiry on to me rather than guessing.

It doesn't have to be scary

Many people think of clumsy, annoying chatbots. They are not like that any more. A modern assistant is trained on your company (your services, your area, your prices) and answers in your tone. And it should know its place: when it comes to a real quote or something tricky, it hands over to you. It doesn't replace you. It makes sure fewer customers slip through your fingers. What it costs to build and run is listed among the add-ons in the pricing section: from SEK 12,000 plus SEK 795 a month to run, all excluding VAT.

See it live

The best way to understand this is to try it. AlbIT's own assistant sits in the bottom-right corner of the home page. It's built exactly like this. Ask a question and you'll see how it feels. What you experience there can be on your site, adapted to your company.

An assistant is the finishing touch once the rest is in place: that you're visible on Google and have a page built to convince. I go through how the whole chain fits together in the guide How to get your company found on Google.