Jona Netsman Trädgårdsdesign AB
A dated site became an organic, fast and searchable experience, connected to Google. See the new site in five views below.
Visit the new site live ↗
The site in five views. Click a view to visit it live.
What I did
Lifted the whole design
A modern, cohesive look that reflects the craft in the gardens.
Search-optimized the site
Titles, headings and a sitemap, the site submitted to Search Console.
Made it faster
Project images re-encoded from 142 to 52 MB and the hero images from 18.8 to 7.9 MB.
Clearer images
Sharp, well-cropped images that lift the projects instead of weighing the site down.
A more organic feel
Softer shapes, colours drawn from nature and a calmer flow through the page.
Put function first
A clearer path to contact. Since 13 September 2026 all 21 pages have a form with an auto-reply and a thank-you page of their own.
Connected the Google profile
A business profile on Google so the site and the map benefit from each other.
What happened
What the client asked for
Jona already had a site, but it was not doing its job. She wanted SEO, a site shaped around how she works and more people finding her through search.
Before
A WordPress site on the Enfold theme with the title "Netsman - Jona Netsman", no keywords and no location. The hero images weighed 18.8 MB and 56 gallery images were over a megabyte each.
After
I re-encoded the project images from 142 to 52 MB and the hero images from 18.8 to 7.9 MB. The 16 project pages moved to exactly the same addresses, and the site got a sitemap, an image sitemap with 144 images and canonical addresses with www on 2 September 2026. On 4 September, 18 pages were in Google’s index according to Search Console, and nine had been crawled but were still waiting. On 7 September the site got two area pages for garden design in Hälsingland and Stockholm.
Why the site looks the way it does
Jona already had a website, but it wasn't doing its job. The choices here were about what a site should give back, about Google finding the right pages, and about a website needing upkeep so it doesn't lose speed again. The articles below explain why.
What a great website does for your company
The difference between a website that just exists and one that brings customers. Why customers google you before they call, and what to demand.
Read more → Local SEOWhy Google indexing decides whether customers find you
If your page is not indexed it does not exist to customers. How indexing works, why more pages give broader exposure, and how you get into Google.
Read more → MaintenanceWhy your website needs looking after
Website maintenance is not optional. A site ages, slows down and can get hacked. What ongoing upkeep means, and why it is cheaper than the alternative.
Read more →Want something similar?
Do you have a website that isn't doing the job any more? Send me the address and I'll tell you what I see, like I did for Jona.