Advokatfirman Lagercrantz AB
Advokatfirman Lagercrantz in Stockholm works primarily with criminal defence, custody disputes and compulsory care of minors (LVU). We built the firm's new website from scratch: calm and confident, with clear practice areas, straight answers about costs and an easy path to contact. Since August 2026 an AI assistant on the site answers questions about cases and costs. See the site in five views below.
Visit the site live ↗
The site in five views. Click a view to visit it live.
What we did
Built the site from scratch
A custom design with calm serif typography and a dark tone that carries the gravity of the cases.
Clear practice areas
Criminal defence, custody, LVU and licence cases each get their own section explaining your rights and what the firm does at every stage.
Straight answers on costs
Public defence counsel, legal protection insurance and legal aid explained in plain language, so cost worries never stop anyone from reaching out.
The phone is never far away
The firm runs on phone calls. The number sits fixed in the header, every practice area ends in a prompt to call, and the free phone consultation is front and centre.
SEO foundations from day one
Titles and descriptions, structured data for the law firm, an FAQ page that meets the questions people google, self-hosted fonts and redirects from the old site's addresses.
An AI assistant that answers straight away
Since 17 August 2026 an assistant on the site answers questions about practice areas, costs and next steps, built on the firm's own published information. In urgent cases it points to the phone. The site has a page of its own explaining how the assistant works, plus terms of use and a privacy policy.
From a search to a phone call
Four practice areas and five lawyers with pages of their own catch people looking for a lawyer in Stockholm, and the AI assistant answers questions around the clock. The form was removed in September because clients would rather call or email: since 13 August, people have got in touch 129 times, 77 by phone and 51 by email.
Ways in
- Google · 4 practice areasCriminal defence, custody, LVU, licence cases
- Google · 5 lawyersEach with a page of their own
- Social profilesFacebook, Instagram, LinkedIn, YouTube
advokatl.se
Ways to reach the firm
- 77CallHeader, practice areas, call bar
- 51EmailTo the firm or straight to a lawyer
- AI assistantAnswers around the clock, points to the phone
Figures for the firm's own domain, 13 August–7 November 2026. The remaining one came through the form before it was removed. Source: Vercel Web Analytics.
What happened
What the client asked for
Denise wanted to upgrade from the old site: a step up, with a calm site where someone looking for a lawyer quickly feels trust and can pick up the phone.
Before
The firm had a site built in one.com’s website builder, archived since autumn 2023, titled "Advokatfirman Lagercrantz AB Brottmål Vårdnad LVU". The new site was built behind noindex between 7 and 13 August 2026, so it was invisible in Google while it was being built.
After
Since 13 August 2026 the site has been live and open to Google: noindex gone, robots open and a canonical with www, checked on 15 August. The number sits in the header on every page. On 4 September 2026, 11 of the pages were in Google’s index, and between 12 August and 8 September search results sent 152 clicks to the site according to Search Console.
Real numbers
The site went live in August 2026 and has had 1,464 visitors since then. 944 of the visits since launch came from Google and Bing, and visitors have got in touch 129 times so far, almost all by calling or emailing the firm.
- Visitors since launch
- 1,464
- Visits via Google and Bing since launch
- 944
- Got in touch by phone, email or form
- 129
Source: Vercel Web Analytics, August–November 2026. Published with the client’s approval.
Why the site looks the way it does
Almost every choice on the site comes back to the same idea: someone looking for a lawyer is often in the middle of something difficult. They need to trust the firm fast and get in touch without effort. The articles below explain why.
An AI assistant on your website so you never lose a lead
Visitors who never call still have questions. An AI assistant on your site answers around the clock, hands over when it does not know and captures leads.
Read more → GuideHow to get your company found on Google
How to get your company found on Google. Four parts that decide whether customers find you locally, in the order they pay off, and what to do first.
Read more → PhoneHow to stop losing customers on the phone
A missed call is usually a lost job. Why voicemail rarely saves it, what a text within a minute does, and how you start measuring the calls you miss.
Read more →Super easy and smooth to deal with.Denise L., Advokatfirman Lagercrantz AB · translated from Swedish
Want a site that builds trust too?
Do you run a firm where the customer often calls in the middle of something difficult? Get in touch and we'll show you how we built for Lagercrantz.